Building a Social Media Strategy for Your Home Industry Business

Why Social Media?

Social Media is one of the top tools for getting to know your target audience and generating leads for your business, especially if you’re in the home industry where your visual services can be showcased so easily. So if you’re not utilizing these platforms, you’re missing out on a WHOLE lot. But don’t worry, I’m here to help break it all down for you so that you can get started building your social media empire ;)

Why Does Having a Well-Planned Strategy Matter?

Much like with anything in business, social media isn’t something you can just throw effort at all willy-nilly. It requires an understanding of your business goals, a well thought-out plan, and consistency. Making sure your social media efforts are successful is what this whole venture is about! It sounds like a lot, I know, especially if you’re just diving into it. But I’m going to break it all down for you in this post, so keep reading for the juicy stuff!

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Building Your Social Media Strategy

#1 - Setting Goals and Objectives

The MOST important thing out of all of this is making sure you set clear goals and objectives for your social media venture. You can create as many posts, reels, or stories you want, but if they’re not aligning with your main goals you want to achieve, your social media efforts are going to be wasted.

So what are some clear goals and objectives? The easiest way to look at it is, what are you wanting to get out of social media? Here are some examples:

• Generating new leads for your business

• Driving traffic to your website

• Increase brand awareness

There are no right or wrong answers here, just be sure you define what’s most important to you before moving to the next step.

#2 - Identifying Your Target Audience in the Home Industry

Next, you want to identify your target audience. What is a target audience you ask? Well, the simplest answer is that it’s your ideal client, the type of person you want to your services or products to help.

So why is this important? Simply put, viral reels are great! But viral reels that bring in the wrong clients? Not so good. This results in having thousands of followers that aren’t interested in your business and don't convert, which totally defeats the purpose of our efforts on social media, right? :/

This is why identifying your target audiences helps you get started on the right foot from the get-go. To help narrow it down, try asking yourself these questions when determining your target audience:

• What industry is your ideal client in?

• What are their interests?

• What are their pain points?

These questions will help you sort out what types of professionals you’re looking for, what they enjoy, and what gives them trouble. These discoveries will become a major player in your overall strategy as we move along.

#3 - Choosing the Right Platforms for Your Brand

Now that we have an idea of your ideal client, we can start to figure out how to reach them. It’s no secret that there are numerous social media platforms out there for individuals and businesses to utilize in their own way. What’s important for us is that we understand the different roles each platform plays in the overall social media world, and how to utilize that knowledge to our advantage.

For example, everyone knows Instagram as one of the number one social media platforms. It has room for individuals, businesses, fan-pages, and more to set-up shop and build an audience. It’s main characteristics are that it thrives on visual media and it is a fairly casual platform, making it a great home for a number of different industries to showcase their work, especially home industry businesses.

Then we have LinkedIn, another huge platform in the social media world. Much unlike Instagram, LinkedIn is a home for the world of professionals. It’s built out of real world articles, online networking, industry specific advice, and much much more.

Depending on who your target audience is, you might be more likely to find them scrolling through tik tok or instagram, vs. finding them commenting on articles or posting about job openings on LinkedIn. It’s your job to determine where they hangout online, and how to get in touch with them.

#4 - Competitor Analysis & Market Research

In the world of social media, it’s not cheating to get an idea of what your competitors are doing on their chosen platforms. This can be great for a business that’s just starting out to gather some insight from someone who’s been doing it awhile.

Look for things such as:

• What platforms your competitors hangout on

• What types of content they’re posting

• What topics they’re talking about

Not only does this give you a starting point for your social media efforts, it also gives you unique insight at what’s missing in your market. It’s great to be on trend with social media, but it’s also super important to stand out in the crowd.

#5 - Establishing a Unique Brand Identity

We’re getting to the end of our social media research, and now it’s all about you and your brand. Figuring out how you want your brand to be perceived by your audience is a big step in establishing credibility for yourself on your chosen platforms.

For example, if you want your brand to be seen as fun and easy-going, you might write your captions in a friendly and conversational tone. Versus writing in a more professional style, which makes the brand be seen as serious and powerful.

Whatever you choose, consistency is key. Creating a uniform voice and identity overall, creates a sense of trust in your brand, which is extremely important in creating leads from socials.

#6 - Budgeting Your Time & Resources

Last, you’ll need to figure out your budget for social media. I’m not just talking about your financial budget, but also your time and resources budget. Yes, it’s great to say you want to be posting 5 days a week at least once a day, but not everyone can always commit to that kind of schedule due to lack of time and resources.

Figure out what’s going to work for you, and be realistic about it. If you can only post twice a week, make a schedule and stick with it. Your audience will appreciate your consistency, and it will keep you from getting overwhelmed with your efforts.

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In all, social media can be a bit overwhelming for anyone who decides to take it on. What's important to remember is that social media only has to be as much effort as you make it out to be. Going in with a clear plan and realistic expectation about what you can do is half the battle. Think of this as your first step to getting started.

If you're looking for a more guided path into building your own social media strategy, check out my Social Media Strategy Workbook! Linked below.

Social Media Strategy Workbook.pdf

Download PDF • 97KB

And if hiring a social media marketing professional is more your style, feel free to reach out!

Either way, follow along for more helpful tips and information on growing your social media presence for your home industry business!